Now we start again in earnest after the winter break and the Pitti Uomo and looks today almost on a trademark not received as much attention here at our site. This concerns Hardy Amies, a manufacturer dating back to Savile Row and has some gold nuggets in its range.
To be a Savile Row Company has Hardy Amies a much younger feel than many of its competitors. Bespokedelen remains in the company today and has also been expanded with a Made to Measure department and RTW collection.
The company’s history originates from Sir Hardy in the 1960s revolutionized many parts of menswear in London by offering RTW collections that spoke to various classes in British society and not economically limited to the upper class. He wrote in 1964 the classic style bible ABC of Menswear that made him a respected style and fashion writer in the home country.
It was none other than Sir Hardy who coined the next iconic expression “A Man Should look as if he had Bought his clothes with intelligence, put them on with care and then forgotten all about them.”
The spring collection is described as a dynamic mix of dressy and casual, city and country, as well as technology and craftsmanship.