Sales of Smartphones Exceeds Basic Cell Phones in Brazil

According to IDC, 54% of the units sold in the second quarter of this year were smart phones

The migration of basic phones to smartphones is occurring rapidly in Brazil. According to the latest report from IDC, sales of smart phones surpassed for the first time the basic appliances in Brazil. The study is for the second quarter of this year.

In this period, were sold 8.3 million smartphones in Brazil, an increase of 110 percent over the same period in 2012. That amount represented 54% of the total sales of cell phones in the country, which was about $15 million. According to IDC, against the grain of smartphones, cell phone sales fell 35% in a common year.

According to Leonardo Munin, market analyst of IDC Brazil, the good sales of smartphones are due to factors such as price reduction, greater variety of models on the market and more aggressive promotions. Another factor is the MP of the Well, which was recently extended to the smartphone segment and reduces the tax burden of appliances produced in Brazil.

Android leads

Of the total of smarphone sold 8.3 million in the second quarter, 90% were devices with Android system. The IDC data indicate also a significant increase in the number of smart phones with support for multiple operators chips. A year ago they accounted for 15% of the market and today correspond to more than 40%.

See below for smartphones with two chips for sale in Brazil

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