Oscar of Sweden 1949

Recently, we highlighted Stenströms and their custom made service here at our site. Another Swedish shirt manufacturers that despite its size may not be as well known for our site readers are Oscar of Sweden or Oscar shirt as it is also called.

The brand has its largest market outside the largest cities but is a great Swedish actor who also sells globally. What caught our interest at Manolo’s the bet that Oscar made in recent times with a premium line under the name 1949. This year is the year when the company was founded in Borås. One area that has become something of Sweden’s textile center with several of the country’s top clothing manufacturers and an area of ​​high craftsmanship knowledge and tradition. Just craftsmanship and tradition is something that pervades the entire 1949 line which are shirts that certainly sewn on the machine but with very dense and fine stitches and manufactured in absolute premium fabrics from companies Albini, Anderson and Thomas Mason. With this line they are trying to create a classic shirt a little under the stylistic ideals that prevailed when the company was founded. Unlike the company’s regular line of the shirts are largely exempt from contrast buttons and fabrics and a focus on fine materials and collars. All buttons are in the best pearl and feel of the shirt reminiscent of the Italian quality manufacturers when the fit is relatively narrow and the lands are often full spread.

Our site went to Borås to visit the Oscar of Sweden and to talk shirts and fabrics with very sympathetic Mattias and Fredrik there as well to get a review of the collection. We also took the opportunity to try the 1949-line new MTM services. A measure ordering service maintained by multiple brand dealers. The concept is based on a standard shirt and where a number of adjustments are then made. Since the customer can choose a fabric from the very solid offering everything from Thomas Mason usual silver line to the Masons exclusive Egyptian Giza 87 cotton, which many consider to be the best in the world. The order also fabrics from exclusive Anderson and has a rich variety of sea island cotton. Just this West Indian cotton is a bit special because it barren and windy conditions makes the cotton fibers which are a bit longer and is well suited to fine shirting fabrics.

For MTM shirt, we selected a striped pinpoint / oxford from Thomas Mason little finer goldline and chose to do it with a regular semi-cutaway collar instead of the now so common, full-spread collar. The result was very good and the measurements were taken and the adjustment made led to a well-fitting shirt of high quality.

Purely in terms of price is 1949-the shirts of between 1200 to 1500 dollars and are sold in 20 stores around the country, including: Hansson in Malmö, Gregers in Umeå, Holmen Mr and Mr Karl in Gothenburg.

We encourage this kind of initiative that pure quality is in line with Stenströms and Eton but in some cases may have a little more fun fabrics in supply. If they continue to develop the range of collars and a more structured MTM services, we have clearly three Swedish skjortmärken to reckon with. Good luck.

 

Gallery

Oscar of Sweden 1949

Oscar of Sweden 1949

Source: www.manolo.se

Oscar of Sweden

Oscar of Sweden

Source: viewstockholm.com

Oscar of Sweden

Oscar of Sweden

Source: viewstockholm.com

Oscar of Sweden

Oscar of Sweden

Source: viewstockholm.com

Oscar of Sweden

Oscar of Sweden

Source: viewstockholm.com

Oscar of Sweden

Oscar of Sweden

Source: viewstockholm.com

Herrskjortor sedan 1949 | Oscar of Sweden

Herrskjortor sedan 1949 | Oscar of Sweden

Source: oscarofsweden.se

Oscar of Sweden

Oscar of Sweden

Source: viewstockholm.com

Oscar of Sweden

Oscar of Sweden

Source: viewstockholm.com

Herrskjortor sedan 1949 | Oscar of Sweden

Herrskjortor sedan 1949 | Oscar of Sweden

Source: oscar1949.se

Oscar of Sweden

Oscar of Sweden

Source: viewstockholm.com

Only shirts since 1949

Only shirts since 1949

Source: test.oscarofsweden.se

Herrskjortor sedan 1949 | Oscar of Sweden

Herrskjortor sedan 1949 | Oscar of Sweden

Source: oscar1949.se

Herrskjortor sedan 1949 | Oscar of Sweden

Herrskjortor sedan 1949 | Oscar of Sweden

Source: oscar1949.se

Only shirts since 1949

Only shirts since 1949

Source: test.oscarofsweden.se

Herrskjortor sedan 1949 | Oscar of Sweden

Herrskjortor sedan 1949 | Oscar of Sweden

Source: oscar1949.se

Only shirts since 1949

Only shirts since 1949

Source: test.oscarofsweden.se

Only shirts since 1949

Only shirts since 1949

Source: test.oscarofsweden.se

Only shirts since 1949

Only shirts since 1949

Source: test.oscarofsweden.se

Only shirts since 1949

Only shirts since 1949

Source: test.oscarofsweden.se