Eton DnA – Made in Sweden

In a fashion world dominated by mass production in low-wage countries in Southeast Asia and China, it is incredibly inspiring to companies with a different vision. Swedish sports now Eton launched last week its new collection “DNA” which is more or less unique in the Swedish market. Quality, craftsmanship and materials of the highest quality, combined with a production in its own factory in Gånghester outside Borås makes them one of the first companies that choose to take back parts of the production to the roots where it all started.

Eton DNA consists of a number of shirts with four collars and in its contemporary and slim.

In addition to producing in Sweden Eton with his DnA collection ambition to go up against some of the best shirt manufacturers in the world. Above all, through the selection of some of the market’s finest cottons, pearl buttons and a range extended details such as, removable collar stays, as well as the overlapping front finish; a detail that allows for a better fit and reduces the shirt to slip out of his pants. All shirts from DNA have a shared yoke which according to some allow for a better fit, but above all allows for a fancier pattern matching.

Only the price of pearl buttons are at least ten times against the usual keys which together with significantly more exclusive fabrics and higher wages generates not only a more exclusive product, but also a higher price than the usual lines and costs around 2,500 kronor each. Many manufacturers in this segment tend to boast a range of hand torque of each shirt as buttonholes and shoulders but Eton has chosen to keep its concept with machine-sewn details very grounds that the precision and wear resistance are often higher.

We our site loves hand-sewn garments with its charm and personal touch, but it is important to see the advantages and disadvantages of both. If a hand-sewn shirt from Finamore, Borrelli or Barba is an elegant Maserati, we believe that Eton DNA is a better equipped Audi. Both have their charm and strength.

We got the opportunity to look at the production of the shirts in the collection as well as some of the garments during the launch and was clearly impressed.

 

Gallery

Eton DnA

Eton DnA

Source: www.manolo.se

Eton DnA

Eton DnA

Source: www.manolo.se

The Best Guide

The Best Guide

Source: best-guide.ru

Lyst

Lyst

Source: www.lyst.co.uk

The Best Guide

The Best Guide

Source: best-guide.ru

The Best Guide

The Best Guide

Source: best-guide.ru

DNA 574 Sneakers fra New Balance

DNA 574 Sneakers fra New Balance

Source: www.butler.dk

Palmen Print Hemd

Palmen Print Hemd

Source: www.etonshirts.com

Palmen Print Hemd

Palmen Print Hemd

Source: www.etonshirts.com

Selected Homme SHXONEANDY SLIM FIT Koszula light blue …

Selected Homme SHXONEANDY SLIM FIT Koszula light blue ...

Source: modnapolka.pl

London Olympics Day 4: As it happened

London Olympics Day 4: As it happened

Source: www.dnaindia.com

DNA 574 Sneakers fra New Balance

DNA 574 Sneakers fra New Balance

Source: www.butler.dk

Lot78 Crew Tee in White for Men

Lot78 Crew Tee in White for Men

Source: www.lyst.com

Tiger of Sweden SAMUEL Krawat outer blue

Tiger of Sweden SAMUEL Krawat outer blue

Source: modnapolka.pl

Olymp Krawat silver

Olymp Krawat silver

Source: modnapolka.pl

Reebok Zoku Runner in Gray for Men

Reebok Zoku Runner in Gray for Men

Source: www.lyst.com

Lyst

Lyst

Source: www.lyst.co.uk

Reebok Zoku Runner in Gray for Men

Reebok Zoku Runner in Gray for Men

Source: www.lyst.com

THE GOLDEN ERA OF GP RACING 1934-40

THE GOLDEN ERA OF GP RACING 1934-40

Source: www.kolumbus.fi

Dolce & gabbana Classic V-neck T-shirt in Black for Men

Dolce & gabbana Classic V-neck T-shirt in Black for Men

Source: www.lyst.co.uk