Eidos Spring 2014 – “This is Rome”

Next spring collection we have chosen to watch a little closer is for us Swedes relatively unknown one. It is now Eidos which makes its only second spring collection but already managed to make a name for himself as one of the most affordable and exciting players of classically tailored menswear. With a combination of a contextually low price, well-balanced cut and great attention to detail Eidos has really the potential to become a brand to reckon with.

Eidos The name comes from Greek mythology and means simply translated: The essence of what something really is. The spring collection is named “This is Rome” and is photographed in the Italian capital. Without saying too much, we can probably say that the campaign is one of the season clear-looking but stereotypical poses, environments or cars. The brand’s creative director; Antonio Ciogoli has previously worked for three years for the American designer Michael Bastian, and has found a perfect balance between dressy and casual. Many have discussed how far Eidos has a connection to the Neapolitan Isaia but it is not about one in line but rather a separate company with the same shareholders. Eidos can be seen as a younger brother Isaia and focuses on the younger audience, resulting in both lower price a little more casual design philosophy.

Eidos is not produced in the same factory as Isaia in Naples but in a factory that produced, among others Michelangelo and the brand is owned by the same company. They have succeeded in producing full canvas suits in exclusive fabrics for more 8500SEK and odd jackets for about 6500kr which is very impressive for what you get.

At present, the company is mainly focused on the US market, but hopefully we will also be the brand to Sweden in the long term.

 

Gallery

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